Nike Unveils Nike+ Basketball and Nike+ Training

Yes, Nike is still not done. We are currently attending the second day of the Nike Innovation Summit in New York. Yesterday we previewed the Nike Lunarglide+4, the Nike Flyknit Racer, the Nike Lunar Safari, the Nike Current 2012 and the all new HTM Collection. Today we continue with more innovation, less on the product side, but more on the technological side of things.

Nike today unveiled Nike+ Basketball and Nike+ Training, two new experiences connecting digitally enabled footwear with interactive mobile applications that together deliver a revolutionary sport experience. First unveiled for running products in 2006, NIKE+ has grown into a community of six million digitally connected athletes and is set to expand with the recent launch of the NIKE+ FuelBand, a wrist-based device designed to track everyday activity.

The new Nike+ Basketball experience breaks down the user’s game to deliver information and measurement, which in turn provides motivation. Nike+ Basketball measures how high, how hard and how quick players play each game.

Check out the video here below to see how it works.

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Nike Lunarlon Collection

One of the hallmarks of success for Nike’s sneaker centric innovations is when a piece of technology begins to permeate throughout their wide ranging collections. The Lunarlon technology has been doing that for some time now, with everything from runners to basketball and skate shoesenjoying the floaty foam. If you’ll allow it to reintroduce itself for a minute here, Lunarlon is about to make a big statement with this new collection, consisting of the Nike Lunarglide +4, Nike Hyperdunk, Nike LunarTR1 and Nike Lunar HyperWorkout+. With each sneaker boasting the patented lightweight outsole a smooth ride is guaranteed, plus there’s plenty of technology going on up top-like the Flywire skeletal system on the Hyperdunk or the Hyperfuse job on the runners in the range. Hit the jump for a full look at each and stick with us for word on when the Nike Lunarlon collection hits retail.

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Nike Air Foamposite One “Galaxy” – Launch Camp Out + Line-Up | Event Recap

It was during the Air Jordan XI Concord’s launch last December that a Nike insider cryptically hinted to us that more pandemonium was to come for 2012. That premonition is finally upon us this weekend as Nike drops the Air Foamposite One “Galaxy” for the 2012 NBA All-Star Game. Since the flashy edition will be more exclusive than the Air Jordan XI Concord (only 3 stores will serve the entire isle of Manhattan). Sneaker heads have taken preemptive measures 2 whole weeks before the launch. Many forgo Valentine’s Day last week and slept in their cars just for the opportunity to get a wristband at 21 Mercer this morning. Others created mini encampments, with lounge chairs, sleeping bags, and pitched tents, outside of Foot Locker – House of Hoops at 34th Street. Though unconfirmed, some said the encampment along 125th Street at the original House of Hoops in Harlem was even larger. Whatever the case might be, 2012 is becoming one of most interesting year for sneakers. Not to mention the Air Yeezy 2 isn’t even out yet…

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Nike Lunar Flow Woven QS

The Nike Lunar Flow carries on with the material upgrades, further distancing itself from the original Nike Air Flow silhouete that it owes its design to. That’s not a complaint mind you, as any extended use of the woven treatment is a plus in an era when the quilted look seems to be relegated to footscape releases and the like. Not quite going rainbow-bright in the vein of the initial woven looks to hit the market, the Nike Lunar Flow Woven QS goes for a still colorful look that staggers the brighter shades throughout the patterning. Hit the jump to get the detailed shots and pick either pair up now from atmos.

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Nike True Colors Destroyer Jacket – Arizona + Connecticut + Kentucky + Syracuse

In just a few weeks time, March Madness will be upon us once again. In preparation for both players and fans alike on this perennial celebration of collegiate basketball, Nike will issue its True Colors Destroyer Jackets for University of Arizona (The Wildcats), UConn (The Huskies), Kentucky(The Wildcats), and Syracuse (Orange), four athletic powerhouses with equally fervor fan base. Each jacket will be in the respected school’s colorway, along with school’s name emblazoned on the back, lettering on the front right and an arm patch featuring the team mascot.

Constructed with the methodology and materials from Nike ACG line, the Nike True Colors Destroyer Jackets will stand the test of time and more. Now available on NikeStore.com and other authorized retailers.

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Jeremy Lin’s Favorite Sneakers

Jeremy Lin’s ascendance has been so meteoric — in an already compressed NBA schedule — that there are multiple ongoing narratives surrounding the New York Knicks point guard by way of Harvard and Palo Alto High. Most pressing for Knicks fans are the ramifications for Melo’s return to the starting lineup, not to mention the recent signing of his buddy J.R. Smith, and how those players will mesh with Jeremy’s game. Outside the lines, basketball fans want to know more about the guy who’s singlehandedly making the Knicks relevant again. In a “Charge the Court” segment from Nike Basketball, Jeremy tackles an especially tough question — “What is your favorite Nike shoe of all time?” Check out his answer in the short video following the click.

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Nike X UNDERCOVER – Gyakusou Spring/Summer 2012 Collection

Jun Takahashi’s streatwear brand Undercover has been called “the essence of Japanese cool,” which, when combined with the athletic prowess of Nike, makes for a seemingly unmatchable line of apparel. That is, until the two brands come back for an encore collaboration just as they have done for the Gyakusou Collection ahead of the Spring/Summer 2012 season. This year’s collection continues to represent the finest of the two brands with each piece tying together Undercover’s functional and minimalist design ethos with Nike’s high-performance design and material principles. This results in a line of apparel with vibrant colors, functional fabrics, and breathable mesh. Take a closer look at a preview of both the men’s and women’s line expected to release on Saturday, March 2 after the jump.

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Nike Air Force 1 Low 30th Anniversary Series

Nike is slowly getting into the 30th anniversary of its iconic Air Force 1 sneaker. Today we present the first two sneakers celebrating the special anniversary. White on white and black on black versions in interesting material combinations are being presented, featuring a special ‘XXX’ logo placed on the in-sole, hinting at the occasion. Furthermore they added a special ‘XXX’ lace lock.

“The white versions features uppers constructed mainly from 3M light reflective synthetic leather, while the translucent soles are slightly off-white, which makes for subtle contrast to a simple colour scheme.

The blacks employ a denim fabric almost all over the shoes, including the midsoles! Black nubuck leather is used for the swooshes, on the heels and as piping around the panels, again providing rather interesting details for a basic colourway.”

Take a further look at the two sneakers after the jump.

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Nike Japan – Spring/Summer 2012 “ONLY THE STRONG” Campaign

Longtime source of co.jp goodies Nike  Japan is setting up for Spring/Summer 2012 with the ONLY THE STRONG campaign. The inspirational name has been paired with a sparse set of images to date, delivering some promising previews of what’s in store for this particular branch ofNike  Sportswear. The runners included point towards a deeper reaching retro catalog, with models like the Nike Air Tailwind and the Nike Pre Montreal Racer. Of course there are also plenty of windbreakers, jackets and the like. Follow us after the jump for the full photos from the ONLY THE STRONG campaign and stick with Freshness for more info from Nike Japan.

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Nike Air Max 90 – White – Dark Shadow – Red

Did Jeff Staple get his hands on a pair of Nike  Air Max 90′s? That’s not what’s going on here, but nonetheless it’s hard to take a look at this pair and not be reminded of his classic ‘Pigeon’ design for that most sought after of Nike  SB Dunks. Mixing a two tone grey blocking on the upper with hits of white and shadow red make for a pair that’s toned down a few notches in comparison to recent releases, but still manages to stand out thanks to the iconic colorway. Also notable is the unique material found on the white sectioning on the upper, a sort of gridded nylon in place of the traditional mesh. Check out the full shots we’ve got for you and pick these up now from JD Sports across the pond.

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